Jillian Cowan
All projects

Rom&nd x Kpop Demon Hunters

Unaffiliated brand study — concept collaboration, not an official Rom&nd or Netflix product.

A colorful and fun twist on Rom&nd's typical branding, while keeping the branding in line with the Kpop Demon Hunters IP.

Purpose

UC EEP Personal Project, Packaging

Timeline

13 weeks, Summer 2026

Tools

Adobe Suite, Keyshot, Fusion 360, Procreate

Eyeshadow

A more bright and experimental palette to accompany Huntrix's colorful style.

Lip Gloss & Kits

4 lip glosses, with optional kits that can include stickers and/or keychains, each varying depending on the gloss.

Blush

2 differently colored cream blushes, themed around the Saja Boys and Huntrix.

The goal:

Create a collaboration beauty line for Huntrix & Rom&nd, balancing their brand identities and styles to create an accurate collaboration.

01

Competitive analysis

Researched which brand would be the best for Kpop Demon Hunters to collaborate with, both in person and online.

02

Mood board

Found products that emulated the style I was going for, as well as motifs from Kpop Demon Hunters and other Rom&nd collabs.

03

Sketches

Created sketches to ideate on packaging designs, product colors, and graphics.

04

Renders

Created final renders, showcasing every product and the kits.

The final lineup:

One eyeshadow palette, two cream blushes, and four lip glosses, with optional keychains and sticker kits for further customization.

Eyeshadow palette

The signature rom&nd logo is paired with a unique KDH inspired pattern, making the palette just as striking closed as it is open.

10 shades inspired by the world of Kpop Demon Hunters, from soft pinks and colorful blues to deep purples, with 4 shimmers that catch the light like magic.

Cream blushes

Close-up of the Hommoon Pink blush shadeHommoon Pink
Close-up of the Your Idol blush shadeYour Idol

Two cream blushes, Hommoon Pink and Your Idol, each with a different graphic treatment on the lid — ribbons for Huntrix, torn brush marks for the Saja Boys.

Lip glosses

Close-up of Rumi's Purple Orchid gloss shadecolor-Purple Orchid

Rumi

Close-up of Mira's Napalm Era gloss shadecolor-Napalm Era

Mira

Close-up of Zoey's Blooming Lotus gloss shadecolor-Blooming Lotus

Zoey

Close-up of Saja Boys' Demon Hour gloss shadecolor-Demon Hour

Saja Boys

Three sheets, two charms

Custom sticker kits are optional, one based on each of the Huntrix members. Each sheet has unique designs to match their character, plus two charm designs — one for Huntrix, one for the Saja Boys.

Rumi

Featuring Rumi's saingeom sword, woven charm, patches from her iconic jacket, derpy, diamond shaped sparkles, Huntrix logos and lightstick, and Derpy the tiger.

Mira

Featuring Mira's gok-do sword, woven charm, the dont miss logo from her shirt, hearts, Huntrix logos and lightstick, her name (in hangul), and Sussie the magpie.

Zoey

Featuring Zoey's shin-kal daggers, woven charm, a lotus flower based on her top, stars, Huntrix logos and lightstick, her name (in hangul), and her turtle keychain.

Lip gloss kit options

Gloss, keychain & stickers

Your choice of gloss, that gloss's matching sticker sheet, and a keychain.

Gloss & keychain

Your choice of gloss plus a matching keychain.

Gloss only

Your choice of gloss.

Close-up of the four Rom&nd x Kpop Demon Hunters lip glosses fanned out against a lavender background
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